Not everyone in Britain is unhappy that the England team has been knocked out of the World Cup (and no, I’m not talking about Scotland supporters). England’s untimely exit in South Africa has saved British bookmakers from an estimated payout of over £50m. In fact, David Williams of Ladbrokes went as far as saying that if England had won the World Cup it would have been “the darkest day in history for the betting industry.”
In an earlier blog (Bored games: The case of gambling and football), I argued that football and gambling are inextricably linked. Psychologists claim that gamblers are attracted to betting on football because they love competitiveness. Sociologists have speculated that human instinctual expressive needs, such as competition, can be temporarily satisfied when engaging in gambling activities. The US sociologist Erving Goffman developed what he called the ‘deprivation-compensation’ theory to explain the relationship between gambling and competitiveness. He suggested that the stability of modern society no longer created situations where competitive instincts are tested. Therefore, gambling is an artificial, self-imposed situation of instability that can be instrumental in creating an opportunity to test competitive capabilities.
One of the problems for regular sports gamblers is that they can sometimes experience what we psychologists call an ‘illusion of control’. Put simply, those who bet on football matches think they have more chance of winning than they actually do. Many sports gamblers passionately believe their betting is skill-based, and offer very specific explanations when they fail to win. These beliefs have been tested experimentally by US psychologist Thomas Gilovich in a study of the biased evaluations in sports gambling behaviour. In three studies using people who bet on football games, Gilovich demonstrated that gamblers transformed their losses into ‘near wins’. What’s more, my own research has shown that gamblers not only feel psychologically and physiologically rewarded when they win, but also when they nearly win.
Gilovich also showed that gamblers pinpoint random or ‘fluke’ events that contributed to a loss but were unaffected by identical events that contributed to a win. I’m sure you can all think of instances like this when watching a football match. When your team loses, it’s not uncommon to berate the referee for a dodgy penalty decision or deride the linesman because he failed to spot an offside (or that Frank Lampard did actually score against Germany).
If you placed a bet on England to beat Germany, you may have blamed England’s loss on one particular event (such as the disallowed Lampard goal). Had England won with a dodgy refereeing decision going England’s way, you would have probably rationalised it and convinced yourself that England would have won anyway because of their superior playing ability and skill. (I know this sounds delusional under the circumstances but it’s not uncommon among hard-core gamblers who lose). Gilovich also reported that gamblers spent more time discussing their losses and discounting them. For example, after a loss, a lot of time may be spent analysing a small incident of a few seconds duration (e.g., Tevez’s offside goal against Mexico) even though the game lasted 90 minutes. What’s more, we make ourselves feel better by blaming the loss on something or someone external (such as a single poor refereeing decision).
Finally, it’s worth noting that one of the questions that I get asked most often is why people gamble regularly if in the long run they tend to lose? Well, you have to remember that gamblers don’t consistently lose, they consistently nearly win which as I highlighted above is both physiologically and psychologically rewarding! No wonder the betting industry loves sports gamblers.
Professor Mark Griffiths, psychologist, Nottingham Trent University
To speak to Professor Griffiths, call the University Press Office directly on 0115 848 8782 or email worldcup@ntu.ac.uk
[To view Nottingham Trent University’s team of World Cup experts go to www.ntu.ac.uk/worldcup]