During this summer’s World Cup an enclave of Nottingham shall be showing its allegiance for the Côte d’Ivoire national football team. The reason for this support is nothing to do with cultural identity, but can be traced back to a bizarre sequence of events last June which saw Sven-Goran Eriksson unveiled as Director of Football at struggling League Two side Notts County.
Beguiled by two former Jersey-based financiers claiming to represent wealthy investors from the Middle East and Europe, Eriksson arrived at Meadow Lane with the public aspiration of transforming a club in English football’s fourth tier into one challenging for the Premiership. Unsurprisingly the move raised eyebrows – Fantasy Football come real – with even the most diehard Notts County supporter looking on in disbelief.
As we now know, the promises of a multi-million pound revolution turned out to be a mirage, validating the old adage that if it looks too good to be true, it usually is. What is interesting however is the status of the former England manager given that the Munto ‘project’ left the Football League’s oldest club on the brink of administration. In spite of a growing list of broken promises and overflowing drawers of unpaid bills, Sven-Goran Eriksson stuck around rather admirably for longer than most people thought. Indeed, during his chaotic seven months in Nottingham it was clear that Eriksson had developed a strong bond with the city, charmed by the club and its supporters. It is for this reason, and the much reported waiving of a £2.4 million pay-off, that the Swede has won a place in the hearts of the Notts County faithful.
And so when the Côte d’Ivoire national football team (written as ‘Ivory Coast’ in English) kick-off against Portugal in Port Elizabeth, there will be more than a few people in Nottingham demonstrating a keen interest in the fortunes of Notts County’s Life President. Eriksson has been in post a relatively short period of time, replacing Vahid Halihodzic, who was sacked in January following a premature exit from the African Cup of Nations. The Swede brings an impressive experience of international football to the Ivorian team, but in all honesty the scale of the task is not too dissimilar from that whilst at the Lane.
The Ivory Coast has been drawn in the clichéd ‘group of death’ alongside football heavyweights Brazil, Portugal, and North Korea in Group G. If that weren’t enough, they have never progressed beyond the group stages of the World Cup, whilst until 2005 their greatest accomplishment was winning the 1992 African Cup of Nations, defeating Ghana on penalties. Nevertheless, with some notable players from European clubs to call upon (even if he is missing Didier Drogba) – Chelsea’s Salomon Kalou, Arsenal’s Emmanuel Eboue, and Barcelona’s Yaya Toure – Sven-Goran Eriksson will be hopeful of defying all the odds.
Indeed if Les Elephants do manage to advance to the quarter final stages, then it is likely that Eriksson would be considered a hero in the Ivory Coast, adding to his legendary status around Meadow Lane.
Dr David Hindley, Nottingham Trent University
To speak to Dr Hindley, call the University Press Office directly on 0115 848 8782 or email worldcup@ntu.ac.uk
[To view Nottingham Trent University’s team of World Cup experts go to www.ntu.ac.uk/worldcup]